Investors prefer entrepreneurial ventures pitched by attractive men
Experiment Types
Study Participants
90 entrepreneurs & 715 evaluators
Locations
Pennsylvania
,
,
Research Site
University of Pennsylvania
Publication
PNAS
Volume
111
Issue
12
Month
February
Year
Pages
4427–4431
Cite this Article
MLA
Brooks, Alison Wood, et al. "Investors prefer entrepreneurial ventures pitched by attractive men." Proceedings of the National Academy of Sciences of the United States of America (PNAS) 111.12 (2014): 4427-31.
APA
Brooks, A. W., et al (2014). Investors prefer entrepreneurial ventures pitched by attractive men. Proceedings of the National Academy of Sciences of the United States of America (PNAS), 111(12), 4427-4431.
Chicago
Brooks, Alison Wood, et al. "Investors prefer entrepreneurial ventures pitched by attractive men." Proceedings of the National Academy of Sciences of the United States of America (PNAS) 111, no. 12 (February 2014): 4427-31.
Focus Areas
Image
Economic Opportunity
Economic Opportunity
