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Candida Brush
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Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

Entrepreneurs displaying stereotypically “feminine” behaviors during venture capital “elevator pitch competitions” are less likely to be selected as finalists regardless of actual gender. 

Lakshmi Balachandra, Tony Briggs, Kim Eddleston, Candida Brush (2017)
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Image
Entrepreneurship and Microfinance Icon
Image
Bias Icon
Image
Business Case Icon

Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

Entrepreneurs displaying stereotypically “feminine” behaviors during venture capital “elevator pitch competitions” are less likely to be selected as finalists regardless of actual gender. 

Lakshmi Balachandra, Tony Briggs, Kim Eddleston, Candida Brush (2017)
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