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E. Tory Higgins

We Ask Men to Win and Women Not to Lose: Closing the Gender Gap in Startup Funding

Start-up funders tend to ask men about how they will promote success and women about how they will prevent failure, contributing to the gender gap in funding allocation.  Replying to prevention-focused questions with promotion-focused answers can help founders counter biased motivational questions.

Dana Kanze, Laura Huang, Mark A. Conley, E. Tory Higgins
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We Ask Men to Win and Women Not to Lose: Closing the Gender Gap in Startup Funding

Start-up funders tend to ask men about how they will promote success and women about how they will prevent failure, contributing to the gender gap in funding allocation.  Replying to prevention-focused questions with promotion-focused answers can help founders counter biased motivational questions.

Dana Kanze, Laura Huang, Mark A. Conley, E. Tory Higgins
Read More
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