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Asia A. Eaton
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How Gender-Role Salience Influences Attitude Strength and Persuasive Message Processing

When women are exposed to female gender role information, the strength of their attitudes is reduced and they are more susceptible to persuasion. However, when men and women are exposed to male gender role information, they process messages more thoughtfully.

Asia A. Eaton, Penny S. Visser, Vicki Burns (2017)
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How Gender and Race Stereotypes Impact the Advancement of Scholars in STEM: Professors’ Biased Evaluations of Physics and Biology Post-Doctoral Candidates

Intersectional stereotypes about gender and race hinder the advancement of women, Latinx people, and African Americans in STEM.

Asia A. Eaton, Jessica F. Saunders, Ryan K. Jacobson, Keon West (2019)
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Image
Bias Icon

How Gender-Role Salience Influences Attitude Strength and Persuasive Message Processing

When women are exposed to female gender role information, the strength of their attitudes is reduced and they are more susceptible to persuasion. However, when men and women are exposed to male gender role information, they process messages more thoughtfully.

Asia A. Eaton, Penny S. Visser, Vicki Burns (2017)
Sharing
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Share to Facebook Share to Twitter Share to Linkedin Share by Email
Read More
Image
Stem Icon
Image
Technology Icon
Image
Bias Icon

How Gender and Race Stereotypes Impact the Advancement of Scholars in STEM: Professors’ Biased Evaluations of Physics and Biology Post-Doctoral Candidates

Intersectional stereotypes about gender and race hinder the advancement of women, Latinx people, and African Americans in STEM.

Asia A. Eaton, Jessica F. Saunders, Ryan K. Jacobson, Keon West (2019)
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