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Alison Wood Brooks
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Compared to men, women view professional advancement as equally attainable, but less desirable

Women have a higher number of life goals than men, though a smaller proportion of these goals involves achieving power at work. Women also find high-level positions just as attainable but much less desirable than men, anticipating more negative outcomes and greater conflict with other life goals.
Francesca Gino, Caroline Ashley Wilmuth, Alison Wood Brooks (2015)
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Investors prefer entrepreneurial ventures pitched by attractive men

Investors preferred pitches presented by male entrepreneurs compared to pitches made by female entrepreneurs, even when the content of the pitch is the same. Attractive men were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.
Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray (2014)
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Image
Talent Management Icon
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Decision Making Icon

Compared to men, women view professional advancement as equally attainable, but less desirable

Women have a higher number of life goals than men, though a smaller proportion of these goals involves achieving power at work. Women also find high-level positions just as attainable but much less desirable than men, anticipating more negative outcomes and greater conflict with other life goals.
Francesca Gino, Caroline Ashley Wilmuth, Alison Wood Brooks (2015)
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Image
Entrepreneurship and Microfinance Icon

Investors prefer entrepreneurial ventures pitched by attractive men

Investors preferred pitches presented by male entrepreneurs compared to pitches made by female entrepreneurs, even when the content of the pitch is the same. Attractive men were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.
Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray (2014)
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