The Effect of Gender Stereotype Activation on Entrepreneurial Intentions
While gender stereotypes encourage more men to pursue entrepreneurship than women, explicitly stating that there is a stereotype can actually help nullify it.
Vishal K. Gupta,
Daniel B. Turban,
Nachiket M. Bhawe
The Effect of Gender Stereotype Activation on Entrepreneurial Intentions
While gender stereotypes encourage more men to pursue entrepreneurship than women, explicitly stating that there is a stereotype can actually help nullify it.
Vishal K. Gupta,
Daniel B. Turban,
Nachiket M. Bhawe
