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Nachiket M. Bhawe
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Entrepreneurship and Microfinance Icon

The Effect of Gender Stereotype Activation on Entrepreneurial Intentions

While gender stereotypes encourage more men to pursue entrepreneurship than women, explicitly stating that there is a stereotype can actually help nullify it.

Vishal K. Gupta, Daniel B. Turban, Nachiket M. Bhawe (2008)
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Entrepreneurship and Microfinance Icon

The Effect of Gender Stereotype Activation on Entrepreneurial Intentions

While gender stereotypes encourage more men to pursue entrepreneurship than women, explicitly stating that there is a stereotype can actually help nullify it.

Vishal K. Gupta, Daniel B. Turban, Nachiket M. Bhawe (2008)
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