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Sarah Wood Kearney
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Entrepreneurship and Microfinance Icon

Investors prefer entrepreneurial ventures pitched by attractive men

Investors preferred pitches presented by male entrepreneurs compared to pitches made by female entrepreneurs, even when the content of the pitch is the same. Attractive men were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.
Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray (2014)
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Entrepreneurship and Microfinance Icon

Investors prefer entrepreneurial ventures pitched by attractive men

Investors preferred pitches presented by male entrepreneurs compared to pitches made by female entrepreneurs, even when the content of the pitch is the same. Attractive men were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.
Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray (2014)
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